Emilio Announces Master Retailer Program
Gary Griffith announced today that House of Emilio, which includes the Emilio, 1502, Ezra Zion, Nomad, Epicurean, Rodrigo, Guayacan, and Bodega Premium cigar brands has created a "Master Retailer" program.
Participating retailers receive training for their staff on all House of Emilio brands and blends so as to best serve the consumer. Qualifying retailers carry facings from every brand in the line, assuring consumers the best possible selection from a well-informed and educated staff.
In addition consumers can be assured that Master Retailers have the earliest access to new product releases, and enjoy the benefit of extra allocation of limited edition products.
"This is an important step for us," says Griffith, "in that we are able to be certain that retailer staff is well versed on the profiles of each of the blends in order to appropriately make recommendations to consumers."
Over time this program will be expanded to include additional enhancements that will have value for both the retailer and consumer.
Interested retailers may get additional details by contacting Nathan McIntyre, National Sales Director.
Gary A. Griffith
Emilio Cigars to release Draig Cayuquero
Each year Griffith creates a new blend in the series, and production is limited to however many cigars can be made from the selected tobaccos.
This years release will be available in four sizes: Corona, Robusto, Toro, and a small run of Torpedo. Total production is 1600 boxes, with quantities per size varying based on how wrapper graded out.
The cigars feature a Brazilian Arapiraca wrapper, enveloping a delicious blend of sweet Jalapa, and spicy Esteli ligero, and are packed 10 to a box.
As always, the cigars are dedicated to Griffith's Welsh heritage, and feature the Welsh dragon on both the boxes and bands.
Guayacan Cigars expands offerings
After meeting with Guayacan Cigars owner and blender Noel Rojas this morning Gary Griffith of the House of Emilio is pleased to announce size extensions to the original Guayacan blend.
The original Guayacan with an Ecuadoran Habano wrapper will be available soon in two new sizes: Corona and 6x60.
In addition, there willl be 4 sizes released in a new blend featuring a San Andres maduro wrapper and entirely different filler.
These new products will give Guayacan a stronger market presence, and fill niches that consumers have requested.
According to Griffith the new vitolas should be available around the end of the year.