Monday, March 16, 2015

Press Release for Room 101 Cigars




LOS ANGELES, CA – MARCH 12th, 2015  – Room101, the Los Angeles based luxury lifestyle brand owned by Matt Booth, is proud to announce its second release of the bespoke retailer exclusive series, the new Room101 Ichiban Roxxo. The second of the Ichiban Series, a 48 x 4, is headed to Cigar Realm in Ashland, VA and will be available for sale on April 1, 2015.

The cigar is medium-bodied and comprised of tobaccos from two different countries; a Habano wrapper from Ecuador, a Criollo 98 binder along with Corojo 99 fillers both from Nicaragua. Packaging for the Ichiban is inspired from previous Room101 releases and features tissue-wrapped cigars bound in decorative outer sleeves with the distinctive Sakura brand mark and a Japanese wave pattern.

Ichiban, which means “first” or “number one”, will be Room101’s most tightly distributed and exclusive release to date. Only eight hand-selected retailers across the country are able to carry the line, custom developed in an exclusive size with each retailer limited to 1,000 boxes of ten cigars.

“This will be my second visit to Cigar Realm in the last six months and based on what I saw, I don’t expect them to have the Room101 Ichiban Roxxo for long. Scott and team have been great partners of our brand for some time, it is an honor to be working with them on this project,” said Matt Booth.

The Room101 Ichiban Roxxo 48 x 4 is set to retail for $7.35 per cigar and comes in 10-count boxes priced at $69.95. To pre-order the Room101 Ichiban Roxxo, please visit: http://bit.ly/ichiban_cigarrealm

Matt Booth will host the kickoff event at Cigar Realm’s Ashland location on April 1st from 4 to 8 PM.



Broskies' note: Here at the Cigar Broskies, we have enjoyed a number of Room 101's offerings, in particular the San Andres and the One Shot One Kill. Matt Booth has been putting out some really quality smokes with intriguing / artful banding that pulls us in. We look forward to giving this blend a try in the future, if we can get our hands on some!

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