LOS ANGELES, CA – MARCH
12th, 2015 – Room101, the Los Angeles based luxury lifestyle brand owned by Matt
Booth, is proud to announce its second release of the bespoke retailer
exclusive series, the new Room101 Ichiban Roxxo. The second of the Ichiban
Series, a 48 x 4, is headed to Cigar Realm in Ashland, VA and will be available
for sale on April 1, 2015.
The cigar is
medium-bodied and comprised of tobaccos from two different countries; a Habano wrapper
from Ecuador, a Criollo 98 binder along with Corojo
99 fillers both from Nicaragua. Packaging for the Ichiban is inspired from
previous Room101 releases and features tissue-wrapped cigars bound in
decorative outer sleeves with the distinctive Sakura brand mark and a Japanese
wave pattern.
Ichiban, which means “first” or “number one”, will
be Room101’s most tightly distributed and exclusive release to date. Only eight
hand-selected retailers across the country are able to carry the line, custom developed
in an exclusive size with each retailer limited to 1,000 boxes of ten cigars.
“This will be my second visit to Cigar Realm in the
last six months and based on what I saw, I don’t expect them to have the
Room101 Ichiban Roxxo for long. Scott and team have been great partners of our
brand for some time, it is an honor to be working with them on this project,” said
Matt Booth.
The Room101 Ichiban Roxxo
48 x 4 is set to retail for $7.35 per cigar and comes in 10-count boxes priced
at $69.95. To pre-order the Room101 Ichiban
Roxxo, please visit: http://bit.ly/ichiban_cigarrealm
Matt Booth will host the
kickoff event at Cigar Realm’s Ashland location on April 1st from 4
to 8 PM.
Broskies' note: Here at the Cigar Broskies, we have enjoyed a number of Room 101's offerings, in particular the San Andres and the One Shot One Kill. Matt Booth has been putting out some really quality smokes with intriguing / artful banding that pulls us in. We look forward to giving this blend a try in the future, if we can get our hands on some!
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