Monday, July 13, 2015

Drew Estate Unveils “Undercrown Shade”

Miami, FL – Drew Estate announced today that they would be launching a new line
extension to their Undercrown line - “Undercrown Shade”, a Connecticut Shadewrapped
cigar brand that will join the original San Andres-wrapped line. The new
“Undercrown Shade” brand will be displayed in Drew Estate's booth (Booth #15407) at
the 2015 IPCPR Tradeshow in New Orleans, Louisiana.

“Undercrown Shade” marks the first release blended by Drew Estate Master Blender
Willy Herrera not to fall under the Herrera Estelí brand family. Herrera's continued
involvement in blending and brand development within Drew Estate is evident with this
new blend, as Herrera worked extensively with the Undercrown roller team who blended
the original Undercrown line to develop this new Connecticut blend.

When asked about the new cigar, Willy Herrera stated that, “since day one, Drew Estate
has demonstrated that no premium cigar company better understands its team, and that the
heart of the company is the production floor and factory. This is why I chose to work
closely with the rollers responsible for the original Undercrown blend, and challenged
them to create a Connecticut blend that would satisfy my palate. It was a long road, taking
more than a year to develop. In the end, it was a very rewarding process, as finding a
Connecticut blend to fit my palate wasn't easy. We finally found a marriage of Drew
Estate's unique tobaccos that we believe is really special, and we're excited to share the
new blend with everyone at the IPCPR show.”

Featuring an Ecuadorian Connecticut wrapper, Sumatran binder, as well as Dominican
Criollo 98 and Nicaraguan Criollo & Corojo fillers, the new “Undercrown Shade” line
will be presented in six vitolas, mirroring the San Andres-wrapped Undercrown core line
that you've come to love. These sizes include a Belicoso (6 x 52, MSRP $9.00), Corona
Doble (7 x 54, MSRP $9.50), Corona (5 5/8 x 46, MSRP $7.50), Gordito (6 x 60, MSRP
$9.95), Gran Toro (6 x 52, MSRP $8.25), and Robusto (5 x 54, MSRP $7.75). The new
Undercrown Shade will be available in 25-count boxes and most sizes will begin shipping
to stores in Fall 2015.

The final blend is medium-bodied, lush & ultra-smooth, flavors that only a shade grown
wrapper can deliver. And so it is with great bravado that we share “Undercrown Shade”,
and the continuing story from our factory floor.


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