Miami, FL – Today, Drew Estate announced their newest brand, “Florida Sun Grown”. This new brand features tobacco grown just outside of Orlando, Florida, in partnership with Jeff Borysiewicz, owner of Corona Cigar Co.
The new Florida Sun Grown cigar line will feature four new sizes, listed below:
· Robusto (5 x 54), MSRP $230/20ct box
· Toro (6 x 52), MSRP $260/20ct box
· Belicoso (6 ½ x 54), MSRP $280/20ct box
· Sixty (6 x 60), MSRP $300/20ct box
The FSG blend features Florida Sun Grown tobacco as an accent tobacco, which adds nuance and depth to the blend, but also features select Nicaraguan fillers. The binder is a Habano seed tobacco from Honduras and the cigar is finished off with a lush Brazilian wrapper.
There will also be a Limited Edition Trunk-Pressed Toro (6 x 54) with an MSRP of $150/10ct box. This limited edition size will feature its own unique blend, which utilizes a Connecticut Broadleaf wrapper, Mexican binder, and Florida Sungrown filler tobacco, along with fillers from Nicaragua and Honduras.
The Florida Sun Grown line was blended by Drew Estate Master Blender Willy Herrera over the course of the past two years, during which Drew Estate has been fermenting and processing the new Sun Grown tobaccos. When asked about the new tobacco, Willy stated that, “it was a unique challenge working with the Florida Sun Grown tobacco. It was something completely new to me, and it took me numerous blends to figure out how to incorporate it into a blend I really loved. The final blend we’ve come up with is one I’m extremely excited about, and I can’t wait to see what everyone thinks of this special new tobacco.”
When asked about his experience growing this tobacco, Jeff Borysiewicz, owner of Corona Cigar Co, said that, “this has been one of the most difficult challenges of my life. Tobacco growing is just as much an art as it is a science, and growing tobacco in this area of Florida was totally uncharted territory. It took a lot of trial and error to get it to where it is today, but we couldn’t be happier with the way it’s smoking.”
Drew Estate Founder Jonathan Drew reflected on his history with Borysiewicz: "My first memorable experience with Jeff Borysiewicz was at 1am in the morning inside the DE factory in Estelí, Nicaragua. We spoke until 3am, while DE's first seven packaging girls and myself prepared for the launch of ‘NATURAL Cigars by Drew Estate’. It must have been 2000.”
“The next morning, after sleeping only a few hours, I drove a rented car four hours to Managua on that pothole crater-ridden Pan American Highway just to bring Jeff some samples of what would later become ‘Industrial Press Cigars’. Friendship founded, boom, for life.
Here we are, now 17 years later and ready to make magic happen again. Florida Barn Smoker and the FSG Label bring me back to the earliest days when we had nothing but a dream."
The new Florida Sun Grown line will hit store shelves in June of 2016, and will be available exclusively at Corona Cigar Co. To be among the first to try the new Florida Sun Grown blends, attend the Florida Barn Smoker on June 4th, 2016 (http://barnsmoker.com).
About Drew Estate
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.